Why Hire An ISA?

Real estate teams are always looking for ways to increase their productivity and ability to reach more clients. One way to do this is by hiring a real estate inside sales agent or ISA. This type of agent is responsible for reaching out to potential clients, nurturing leads, and setting appointments for the team's outside sales agents.

Here are a few reasons why a real estate agent, or team should consider hiring an inside sales agent:

  1. Increased Productivity: Inside sales agents can handle a large volume of leads and make a significant number of calls and appointments each day. This allows the team's outside sales agents to focus on closing deals and providing excellent customer service to their clients.

  2. Better Lead Qualification: Inside sales agents are trained to identify qualified leads and determine the best time to follow up with them. This can save the team a lot of time and effort by focusing on leads that are more likely to convert into clients.

  3. Cost-Effective: Inside sales agents are typically paid a base salary plus commission, which can be more cost-effective than hiring additional outside sales agents.

  4. Greater Efficiency: Inside sales agents can handle many aspects of lead generation and nurturing, which can free up time for the team's outside sales agents to focus on selling properties.

  5. Better Use of Time: Inside sales agents can help leverage an agent’s time because they can handle the tedious, less exciting aspects of the sales process. This allows the real estate agent to focus on other “higher dollar” tasks or responsibilities. This is how teams can scale effectively.

  6. Better Lead Nurturing: If you’ve gotten this far, you must already be aware that your typical real estate agent stinks at nurturing leads. ISAs can take the lead nurturing off of their plates until the leads are ready to buy or sell a property. By staying in touch with potential clients, inside sales agents can build relationships and increase the chances of converting leads into clients.

In summary, hiring an ISA is a great way for real estate teams to grow their business. ISAs are proficient in lead generation and appointment setting, allowing the team's agents to focus on selling properties. Additionally, ISAs are cost-effective, making it easy for teams to budget for their services. If you're looking to expand your real estate business, hiring an ISA is definitely worth considering.