What is an ISA?

ISA or Inside Sales Agent -

An inside sales agent, or ISA is a professional who conducts sales activities remotely, typically over the phone or through electronic communication. They work to build relationships with potential customers, identify their needs, and present solutions to meet those needs. They may also be responsible for managing existing customer accounts and providing ongoing support. Unlike outside sales representatives, who travel to meet with customers in person, inside sales agents typically work from an office or other remote location.

The ISAs we hire and train happen to be inside sales agents that focus on driving the real estate sales process, or real estate inside sales agents. However, inside sales agents can provide support to any sales team with the right training. A real estate inside sales agent is a key member of a real estate team, and typically the first point of contact for potential clients. ISAs are responsible for making outbound calls, and building relationships with potential clients in order to generate leads and set up appointments for outside sales agents.

An ISA will use various methods to find and contact potential clients, such as cold calling, texting, and emailing. They are also responsible for maintaining a database of leads and updating it regularly. They will usually work out of an existing CRM to provide support to the outside agents on the team, and so that all of the communications are in one place. This CRM maintenance allows everyone on the team to stay on the same page, and the inside sale agent to communicate with clients more effectively.

The goal of an ISA is to help the outside sales agents to close more deals by providing them with a steady stream of qualified leads. Inside sales agents work closely with outside sales agents to understand their needs and to tailor their efforts to meet those needs. They may also be responsible for providing administrative support to outside sales agents, such as scheduling appointments, preparing documents, and following up on leads.

Overall, the role of a real estate inside sales agent is multifaceted and demanding. But with a strong work ethic, excellent communication skills, and a passion for real estate, an inside sales agent can be a valuable asset to any real estate team.

See if our ISAs are a good fit for your team, and book a consultation call today!